This summer PS Agency won a pitch for Centeni, a Stockholm-based property developer specialised in shopping centres. The pitch included communication tasks for the major shopping mall in Sweden, Skärholmen Centrum – SKHLM. In one of the biggest media efforts ever made for a Swedish shopping mall, the first campaign called ”fashion and beauty” is now being launched.

“The personality of the shopping mall plays the key role in the communication and we will make SKHLM to the most personalized shopping mall in Stockholm, with the most inspiring sellers”, says Linda Palmgren, CEO at PS Agency.

The new campaign is fully integrated and can be seen in different media ranging from TV, radio, web, print and outdoor ads.

The new payoff “SKHLM – 200 stores of personality” shines through in all ads, letting store employees act as models in the print ads and participate in the radio and TV spots.

Jeanette Fili, Account Director at PS Communication says:

“Through traditional PR, social media and guerrilla marketing, we will create awareness of the innovations and how they affect us in our lives. People are also welcome to contribute with their own items to the exhibition.”

Calle Ros-Pehrson, Communications Manager for ‘100 innovations’ at The National Museum of Science and Technology, says:

“PS enthusiastically presented a well-made strategy and many hands-on suggestions in their pitch. It was important for us with a wide span of simple creative solutions to more advanced public relations activities.”

The exhibition ‘100 innovations’ will open on January 2012.

The tour will run for a period of four months and have 45 stopovers in total, each lasting for two to three days. Audi, being famous for its innovation-driven success, will use the tour to strengthen the brand and show the costumer benefits of the innovative features they offer. The tour will run from October 6^th until January 28^th of 2012.

An exciting and challenging assignment – we are looking forward to the start in October! Says Erik Centerwall, Account Manager for Audi.

The increased competition between shopping centres in Stockholm in combination with the fact that most are quite similar was a key issue when Centeni started looking for a new communication agency. The aim with the pitch was to find an agency that could communicate the uniqueness of each shopping centre to both customers and tenants.

- The personality of the shopping centre is the key to communication. PS Agency has been able to identify the uniqueness in both SKHLM and Fältöversten and has developed a comprehensive concept that may enhance and strengthen the shopping centres’ own profiles, says Lars Söderqvist, Chairman of Centeni.
An important part of the communication will be to create experiences and interaction. Our aim is that a visit to SKHLM and Fältöversten be an enjoyable experience.

- This assignment is perfect for PS Agency and PS Communication. Our expertise in advertising and event will complement each other very well, says Linda Palmgren, CEO at PS Agency.

Event Marketing: #1 + Action Marketing: #1

PS Communication was awarded the prestigious ”Agency of the Year” award (Kundens Bästa Byrå, formerly Sveriges Bästa Byrå), presented by trade magazine Resumé in Stockholm on Monday evening.

– I’m really happy, and proud! The awards are the results of hard work, and close cooperation with our clients, says Patrick Walldén, CEO and co-founder of PS Communication. The awards are based on the aggregated results from a number of interviews with clients, performed during spring 2010. All nominees attained a minimum of 66% satisfied, or very satisfied clients.

For more information, please contact: 

Patrick Walldén, +46 70 652 31 30 patrick.wallden@ps-communication.se

The original logotype has been the well-known token of PS Communication since the company was founded in 1997.

- Our new logotype is part of a comprehensive redesign-programme, coinciding with our move to a new office venue in Stockholm. We’ve chosen to enhance the bright-orange signature colour, and simplify the logotype. Our name is still PS Communication, most refer to us simply as “PS”, so the change is not at all dramatic, says Stefan Norén, co-founder and Brand Director at PS Communication.

Redesign of the logotype and graphical profile has been lead by Pål Roos, CD and partner at PS. The new logo will replace the original step-by-step, a new homepage is under construction and will be launched shortly.

PS Communication’s Stockholm office is currently relocating to Alströmergatan 20. Many Stockholm residents recognize the venue as the former luxury furniture warehouse R.O.O.M.

The new office space is approximately 3.000 square metres, housing PS Communication HQ, PS Communication in Stockholm and PS Agency. A main part of the entrance is an event venue called Meeting Room.

In conjunction with the relocation, recent recrutiments and more we will reveal more news shortly…

Get in touch if you’re in the neigbourhood and we’ll show you around!

Carl-Henric Stjerna has extensive experience from the trade, previously Brand- and Marketing Manager at Svenska Spel.

– PS has grown rapidly, we have been looking for a CEO for the corporate group to further build what we have created, says Patrick Walldén, co-founder together with Stefan Norén and Lars Westling. We are still on board and work in the agency on a day-to-day basis, Carl-Henric will lead the group including six subsidiaries.

PS Communication is one of the largest communications consultancies in Sweden the Nordic region with 130 employees in Stockholm, Gothenburg, Malmö, Oslo and Copenhagen.

– PS has entered a new phase with more international strategic assignments, often incorporating several media disciplines. Carl-Henrik is the right person to lead the agency to the next level, and challenge international agency networks, says Patrick Walldén.

Carl-Henric Stjerna will start working at PS Communication from March 1st 2011.

– I have followed PS Communication during a number of years, I’m impressed. PS is a front-runner in the field of experiential marketing and I look forward to further developing the company, says Carl-Henric Stjerna. My experience as a client combined with my years as senior consultant in the communications trade will fit perfectly with the agency’s current situation. I see a real opportunity for PS to lead the development.

For more information, please contact:

Carl-Henric Stjerna

+46 706 851 955

Patrick Walldén

+46 70 652 31 30 

Press release PDF (Swedish) –>

- In addition to the cooperation with our strategic agency we’re now adding this new partnership with PS Communication; they have leading competence within action marketing and in-store branding, says Maria Andersson, Project Manager, Skånemejerier.

- We pride ourselves in this new assignment and look forward to working with two of the best fruit juice brands in Sweden. In cooperation with Skånemejerier, we will further strengthen the position of Bravo and Friscus in-store, says Birgitta Lotzman, Account Director at PS Communication in Gothenburg.

Press release PDF (Swedish) –>

PS Communication has recruited Karin Dufvander Tränk and Anders Meisner – as a complement to the team of specialists within experience-based communication, with focus on PR, digital and social media.Karin and Anders will be key players in their roles as PR consultant and Interactive Director.

– There is a notable increase in demand for cross-discipline assignments and total brand experiences, we are happy to welcome Karin and Anders to the team, says Patrick Walldén, CEO PS Communication.

Contact details:

Karin Dufvander Tränk
PR-konsult PS Communication
+46 70 652 03 06
karin.dufvander.trank@ps-communication.se

Anders Meisner
Interactive Director PS Communication
+46 70 652 02 84
anders.meisner@ps-communication.se

Press release PDF (Swedish) –>