Ericsson Sales Week
Be local, go global
Ericsson has been a long time client of PS Communication and gave us one of the toughest challenges we have ever faced. They wanted to transform four of their biggest annual events into one. This was to be more cost efficient, but also to reduce the carbon footprint with less travels. This was obviously in line with PS sustainability strategy, so we embraced the challenge. The solution was to create a local event in Stockholm that was live broadcasted to Ericsson globally.