The objective was to design and create a new dimension to the upcoming exhibition at the Swedish National Museum of Science and Technology named “100 innovationer”, their largest exhibition ever. The target audiences are the Swedish general public, school classes and families at weekends plus a steady flow of international tourist all year around.
With the exhibition, the museum needed to find ways to create innovative content attracting visitors over a long period. The challenge was to create a comprehensive design while focusing on the content of the exhibition, the innovations. The interior is built around educational and experiential purposes made to communicate our industrial roots and culture through a Scandinavian design tradition.
We designed the exhibition to a concept of continuous change and everyday content renewal. The exhibition changes as the public votes both online and on site to rank the most important innovations in history. During ten months more than 200 000 votes have been cast, changing the content in real time as an ABB industrial robot continuously sorts miniatures representing the innovations on a “sushi belt”.
The exhibition was awarded the prestigious prize at the IDCA Awards (International Design Communication Awards) prize-giving ceremony, held at Moderna Museet in Stockholm on the 5thJuly 2013. The exhibition won in the category ”Best Programme for Targeted Audience”.
The IDCA Awards are one of the most prestigious awards in the museum world. Eighty-nine entries from museums in 16 countries were submitted for consideration in the 2013 IDCA Awards. Out of these, 30 entries were nominated in 10 categories.
In November 2012, the exhibition was also honoured within the Best Cultural Event category at the European Best Event Awards.