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Blåkläder Dealer event

Blåkläder is one of Sweden’s largest manufacturers in the heavy-duty working garment field since 1959. Blåkläder states that they are the manufacturer offering the toughest work wear on the market. PS was commissioned to handle an internal meeting. Our idea was simple. Let’s create the toughest dealer meeting ever made.

Concept

Blåkläder has the toughest dealers on the market. They just love cool stuff so just give them a lot of it or why not all of it? Said and done, we simply gave them and experience they would never ever forget with all ingredients you could think of, and then some.

Fire, smoke, bad ass work wear testing, wrestlers and hardcore moderators. Nough said…

Impact

Blåkläder received massive response stating that this was the best dealer meeting ever. Participants made their own films about the experience which says pretty much about their engagement.

Awards