PS Communication is the leading brand experience agency in the nordics. Sign up for our news letter to take part of event invitations and the latest news and trends.

Euromaster Nordic Brand andrepositioning campaign

Euromaster was an unknown tire brand in Northern Europe. Thus, PS got the opportunity to relaunch Euromaster to generate a stronger Nordic position. PS developed a new branding platform on basis of comprehensive research in Denmark, Finland and Sweden. The research conducted 2 000 car owners attitude towards tires. A comprehensive campaign was unrolled through TV, print, online and POS-material and had a positive impact on the consumer’s attitude towards the Euromaster brand. The main focus was to establish Euromaster as a customer oriented company.


The campaign was just the beginning of a long-term strategy aiming to move the consumer’s attitude towards Euromasters brand. As a result Euromaster in Northern Europe was the only region within the Euromaster group where sale did not decrease.