Stena Line entered as title-sponsor of the annual Match Cup racing held off the island of Marstrand. As the Stena group made a joint effort the challenge was to create a common platform from which to coordinate activities on-site.
Idea & Concept
The main concept; ”One world – one Stena” was created by PS, all companies in the Stena group are made visible in a new and somewhat playful manner. A custom-made multi-touch board connected to an eight-metre warped projection area enabled easy and fun navigation, amply illustrating the group’s 16 companies, and what they do. Many other activities were presented on-site, most of them quite naturally adhering to the overall maritime theme.
Stena noted a record number of visitors and a considerably higher level of engagement in comparison with previous edition of the Match Cup event. The new design, activities and overall level of qualitative engagement was noted and appreciated by external and internal guests; Stena has definitely claimed its rightful position as title sponsor for years to come.