As Stora Enso was one of the main sponsors; PS Communication’s assignment was quite simply to create heightened awareness during Nordic World Ski Championships 2015 in Falun.
Stora Enso wanted to enhance the visitors’ experience and create a deeper knowledge about the company’s operations in an interesting and entertaining way.
The concept “Rethink” was formed as a potent means of communicating the core values of Stora Enso; ”Making good for people and planet”, ”Lead” and ”Do what’s right”.
”PS provided us with super-professional service and engagement during the World Ski Championships in Falun. We recommend them highly!”
Jonas Nordlund, CIO Sweden, Stora Enso